Beta

What was your campaign worth to the business?

Tallystick gives you a business impact figure in dollars and an ROI percentage for one campaign or program. You also get a report clearly showing how Tallystick generated those numbers.

Sign up for the betaSee how it works
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Example reportEmployee engagement campaign
Business impact$21,600
Campaign cost
$9,500
ROI
127%
Illustrative numbers. Full report shows details and rationale.

Go beyond opens and survey scores.

Opens and survey scores are good numbers. There is also a business reason your organization paid for the work. Click through the questions to get there.

What you would report today72% of employees opened the email series, and pulse survey scores went up.

How it works

Four marks to gather the numbers. The fifth ties them together.

  1. 1Name the campaign and its business goalWhat you ran, and what the business wanted from it and/or the initiative the campaign was about.
  2. 2Count what changed after your campaign and what it's worthFewer resignations, fewer help desk calls, fewer errors. Whatever the business counts that aligns to its goals. Put a dollar value on it: use your own number, or let the AI estimate it and explain where the number came from.
  3. 3Account for what it costYour team's time, the audience's time and any outside spend.
  4. 4Keep it honestDecide how much of the change your campaign earned and how sure you are of the numbers.
  5. 5Get your reportTallystick generates a report showing the business impact of your work and the ROI, plus the rationale to back it up, all based on how much your work contributed to the change.

Print your report or save it as a PDF. The executive summary sits at the top, and every assumption is labeled underneath.

Sign up for the betaTester guide
Have an L&D colleague who needs to measure the impact of their work? There’s a Tallystick for L&D too.See Tallystick for L&D